Digital Summit Dallas – Content Strategy and Plain Language

Thanks for attending my presentation. Here are a few links and downloads you might find useful. I’ll also post the slides here in the next few days.

Plain Language

If you’re interested in plain language, check out the website for The Center for Plain Language (In the spirit of full disclosure, I’m a board member there). We have examples and instructional material that’s very helpful.

http://www.centerforplainlanguage.org/

Content Strategy

http://www.gerrymcgovern.com

http://www.contentstrategyinc.com/articles/

If you haven’t read it, check out Kristina Halvorson’s terrific Content Strategy for the Web.

Customer Experience

http://blogs.forrester.com

Personas

http://offers.hubspot.com/free-template-creating-buyer-personas

Journey map

http://www.i-scoop.eu/wp-content/uploads/2015/01/A-generic-customer-journey-map-with-traditional-funnel-and-touchpoint-elements-by-CustomerChampions.png

SEO

http://www.moz.com

https://webmasters.googleblog.com

https://www.searchenginejournal.com/how-to-optimize-your-site-for-googles-answer-box/166084/

Content Analysis

Download the template from Google Drive.