Increasing Customer Satisfaction Through Support
This case shows how customer-focused support increased CSAT and NPS while increasing organic search and site traffic. It also alleviated the burden of publishing “all that content.”
Customer-First Digital Transformation
I helped a traditionally “hard to understand” health insurance brand refocus their content toward the customer’s core needs, increasing satisfaction and the likelihood to purchase, while decreasing the burden on call centers.
SEO and Customers Seeking Help
Marketers talk about SEO a lot. What they often miss is that a brand’s support and help content is often a huge driver of natural search traffic. I helped two brands develop their support and help strategies in a way that exploded their SEO traffic. More importantly, I helped customers get answers to questions faster.
Structured Content and Process Efficiency
Marketers talk about SEO a lot. What they often miss is that a brand’s support and help content is often a huge driver of natural search traffic. I helped two brands develop their support and help strategies in a way that exploded their SEO traffic. More importantly, I helped customers get answers to questions faster.