I’m a content strategist with a history of delivering customer-centric, award-winning, business-growing content. I use data and insights to shape a content strategy helps engage, attract, and retain customers for life. I can help your organization as a consultant or as a fractional content leader.

I advocate for simplicity, plain language, and empathy toward customers and am the former chair of the Center for Plain Language.

My customer-first approach identifies key customer needs and addresses them with appropriate, useful content. I lead governance workshops that help digital teams organize and align in a way that improve their process as well as the outcomes from the work.. My expertise in structured content can transform an organization’s ability to personalize for customers, improve efficiency, and publish at scale.

Finally, I am a servant leader, dedicated to my teams. I develop, mentor, and challenge individuals and teams to grow their capabilities while delivering better results.


  • Content Strategy
  • Content Design
  • Content Delivery
  • User Experience
  • Customer Experience
  • Content Systems
  • Communications
  • Content Operations
  • Information Architecture


  • Plain Language
  • SEO
  • Structured Content
  • Headless Content Systems (CMS)
  • DITA
  • XML
  • Omnichannel
  • Content Marketing
  • Content Governance 
  • Process Design
  • Taxonomies
  • Metadata

Key Skills

  • Writing
  • Editing
  • Servant Leadership
  • Ethical Technology
  • Agile/Scrum