Jeff Greer | Content Strategist

Digital Summit Dallas – Content Strategy and Plain Language

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Thanks for attending my presentation. Here are a few links and downloads you might find useful. I’ll also post the slides here in the next few days.

Plain Language

If you’re interested in plain language, check out the website for The Center for Plain Language (In the spirit of full disclosure, I’m a board member there). We have examples and instructional material that’s very helpful.

http://www.centerforplainlanguage.org/

Content Strategy

http://www.gerrymcgovern.com

http://www.contentstrategyinc.com/articles/

If you haven’t read it, check out Kristina Halvorson’s terrific Content Strategy for the Web.

Customer Experience

http://blogs.forrester.com

Personas

http://offers.hubspot.com/free-template-creating-buyer-personas

Journey map

http://www.i-scoop.eu/wp-content/uploads/2015/01/A-generic-customer-journey-map-with-traditional-funnel-and-touchpoint-elements-by-CustomerChampions.png

SEO

http://www.moz.com

https://webmasters.googleblog.com

https://www.searchenginejournal.com/how-to-optimize-your-site-for-googles-answer-box/166084/

Content Analysis

Download the template from Google Drive.

 

Good SEO is really about creating content people enjoy

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xx I recently wrote this post on SEO keywords for one of the Affiliate Media blogs.

Here’s an excerpt:
But when you’re online, it’s you can’t just set up a website and expect people to find you. And that’s where your search engine optimization (SEO) becomes important. With great SEO, you can conquer the search engine results pages. Without it, you’ll be sitting alone in front of your computer, scratching your head, wondering why you’re not getting any traffic.
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