Digital Summit Dallas Presentation — Content Strategy: The Invisible Art
Content Strategy: The Invisible Art – Digital Summit Dallas, 2015 from Jeff Greer These are my presentation slides from my talk at Digital Summit Dallas. In the talk, I briefly explored the connections between film editing and content strategy, two jobs that I think have a lot of parallels. Here’s the transcript from the talk: […]
Negative SEO: Martin McDonald Takes on Matt Cutts
Have you ever heard of the term “Negative SEO”? It’s something that’s used in search engine optimization circles to lessen your competitior’s website in the eyes of Google. It could involve buying spammy links that link to your competitors. Or it could mean creating content that duplicates your competitor’s website. And even more nefarious, it […]
Good SEO is really about creating content people enjoy
xx I recently wrote this post on SEO keywords for one of the Affiliate Media blogs. Here’s an excerpt: But when you’re online, it’s you can’t just set up a website and expect people to find you. And that’s where your search engine optimization (SEO) becomes important. With great SEO, you can conquer the search […]