Jeff Greer is a content strategist with more than 20 years of experience. He delivers customer-centric, award-winning, business-growing content. His deep expertise in using data and insights to shape a content strategy helps engage, attract, and retain customers for life.
Jeff is an advocate for simplicity, plain language, and empathy toward customers. He is the former chair of the Center for Plain Language.
He employs a customer-first approach that identifies key customer needs and addresses them with appropriate, useful content. He uses a t-shaped approach to work across boundaries and define solutions that meet customer needs. His expertise in structured content experiences transform a brand’s ability to personalize for customers, improve efficiency, and publish at scale.
As a servant leader, he develops, mentors, and challenges individuals and teams to grow their capabilities while delivering better results.
Disciplines
- Content Strategy
- Content Design
- Content Delivery
- User Experience
- Customer Experience
- Content Systems
- Communications
- Content Operations
- Information Architecture
Expertise
- Plain Language
- SEO
- Structured Content
- Headless Content Systems (CMS)
- Omnichannel
- Content Marketing
- Content Governance
- Process Design
- Taxonomies
- Metadata
Key Skills
- Writing/Editing
- Servant Leadership
- Ethical Technology
- Agile/Scrum